SAZA is a Tokyo team that has brought hardware brands from the US, Hong Kong and China to Japan. From your first crowdfunding campaign to retail shelves, creators, PR and media, and customer care, we act as your team in Japan, for the long run.
As of Oct 5, 2026 / includes live campaigns
Fuji TVTBSTV TokyoNHK
Yahoo! NewsITmedia
Impress WatchAV WatchGame WatchPhile WebGadget GateLWLStereo SoundHiVi
Famitsu4Gamer.netGame8
Kaden Hihyo360LiFE (Shinyusha)KADOKAWA
Brand communication is our strength. Around it we run launch and retail execution.
Rates from median views. Buzz within the rules.
Ongoing work with YouTube and Instagram creators. Rates are set from median views, not averages, and every campaign stays within Japan’s disclosure rules. No shock tactics.
PR and press events that reach TV, web and trade media.
Built on working relationships with Fuji TV, TBS, TV Tokyo, NHK, Impress Watch, Kaden Hihyo and more, we plan and run PR and press events.
Japanese-language care after purchase that leads to the next one.
From inquiries to review design, we are your Japanese front desk. Up to 600 tickets a day; monitored 365 days a year, holidays included, so issues are caught early.
The three above, from a single point of contact. Advisory on ads, pages and photography included.
Splitting creators, media and support across vendors breaks the flow of information. We run all three as one team and face you as one contact.
Validate demand in Japan on Makuake and Kickstarter.
Strategy, page structure, launch and backer support on Makuake and Kickstarter.
E-commerce and major electronics retailers, with our group company and partner warehouse.
Through our group company, Triangle LLC, we trade directly with major electronics retailers, and we set up and run Amazon, Rakuten and official stores.
Landing pages and visuals made for Japanese shoppers: key visuals, product photos and video.
Acquisition before and after launch, then scaling into retail, across platforms.
Custom dashboards that bring sales, ads, customer support and influencer work into one screen. Learn more ↓
Between a product made abroad and a loyal customer in Japan lie many joints: language, business customs, media relationships, the conversation after purchase. We stand in between and connect every one of them, so that from your side it all feels like a single point of contact.
Creators, PR and press events bring your product to Japanese shoppers.
The momentum from crowdfunding carries straight into retail, without a gap.
Questions and reviews after purchase are handled with care in Japanese, leading to the next purchase.
For overseas brands, the hardest part of Japan is not the language. It is trust. From our base in Tokyo, we earn it face to face with creators, media, retail and corporate partners, and customers. That trust is what turns a launch into lasting sales.
Most brands we launch keep working with us through retail, PR and customer support.
Win early backers on crowdfunding and validate demand in Japan with real numbers.
Move into e-commerce and retail, with CS and logistics ready to scale.
Media, creator and corporate tie-ups that keep your brand chosen in Japan.
Our group company handles retail accounts and our partner warehouse handles fulfillment, so retail sales are covered end to end.
Our group company for retail trade. With a hybrid model, we check retailer demand as we go and support your entry into Japan.
A 3PL covering customs clearance, warehousing, Amazon FBA prep and domestic delivery, with a track record in large post-crowdfunding shipments.
Official stores and marketplaces, including product pages, stock sync and customer care.
Our AX team builds AI tools customized to each company's needs. They start from the features we needed in our own day-to-day operations.
Sales by channel; ads, creators and press by their effect. Social listening catches shifts in sentiment, and AI names the issue and what to fix today.
No major issue. Rakuten conversion down 8% vs. last week.
Add the award badge to the top of the Rakuten product page.
AI summarizes the conversation. Outline, first draft and posting date are always in view, and rates are backed by median views.
@aya.k▶ 8.2万12.4万
@ren_v▶ 5.1万8.2万
@mio.c▶ 3.4万5.6万
@kai_d▶ 12万31万Rate proposed; waiting on OK to ship the product. Outline starts after shipping.
Median views 34k × ¥5 = ¥170,000 (engagement 9.2%)
Urgent tickets rise to the top. AI summarizes long threads and proposes a resolution from past FAQs and cases, so your team checks and sends.
Dead on arrival; customer says they may post about it. Similar cases were mostly a faulty charging cable.
Call today to apologize and ship a replacement cable first. If that fails, offer a unit exchange (FAQ #04).
Illustration only. Figures are sample data, not from any real brand.
A selection of the projects we have supported, newest first.
| Start | Category | Raised |
|---|---|---|
| 2026.08 | UST 4K RGB projector · US Live | ¥469.5M |
| 2026.06 | Cordless pressure washer · Japan | ¥452.2M |
| 2026.06 | AI exoskeleton · China | ¥90.9M |
| 2026.02 | UST RGB laser projector · US | US$18.65M |
| 2026.01 | AI tennis machine · China | ¥187.1M |
| 2025.12 | 4K cinema projector · US | ¥325.3M |
| 2025.09 | Heat-sterilizing humidifier · Japan | ¥191.2M |
| 2025.05 | Portable futon dryer · Japan | ¥43.7M |
| 2025.04 | Electric compression bag · Hong Kong | ¥121.7M |
| 2025.02 | Smart ring · Hong Kong | ¥142.7M |
| 2024.04 | Standing desk · Japan | ¥16.4M |
| 2023.10 | AI voice recorder · US | ¥275.0M |
| 2023.07 | Pet grooming kit · China | ¥23.9M |
| 2023.06 | Self-cleaning litter box · US | ¥20.1M |
| 2023.05 | Expandable suitcase · China | ¥112.9M |
| 2023.05 | XR glasses · US | ¥186.0M |
| 2023.02 | Smart pet feeder · China | ¥14.9M |
| 2022.06 | Open-ear earbuds · Hong Kong | ¥105.9M |
| 2022.05 | Document scanner · China | ¥18.8M |
| 2022.04 | High-precision 3D scanner · China | ¥72.5M |
| 2022.02 | Pet dryer house · China | ¥77.3M |
| 2022.01 | Handheld 3D scanner · China | ¥92.2M |
| 2021.12 | Robot dog kit · Hong Kong | ¥27.8M |
| 2021.09 | Food waste processor · China | ¥41.4M |
| 2021.04 | Street-legal e-scooter · China | ¥75.8M |
Public figures from each campaign page as of Oct 5, 2026, rounded down. Includes live campaigns.
The right setup depends on your brand and how much you want us to cover. We share pricing individually once you get in touch.
Where we are strongest. Creators, PR and media, press events and customer care, handled as your team in Japan, with advisory on ads, pages and photography.
SAZA leads the whole program for one project as project manager.
Add ad operation, page production, photography, crowdfunding operation, or e-commerce and retail rollout as needed.
Send us your product deck and we will reply with a proposed scope and quote. Initial advice is free.
SAZA is a Tokyo marketing company that brings overseas brands to Japan. Our core is influencer partnerships, PR and press events, and customer care. Around that we run crowdfunding on Makuake and Kickstarter, retail through major electronics stores, and e-commerce, as one team.
No. We handle all communication in Japan in Japanese, with customers, media, creators and retail partners. With you, we work in English or Chinese.
Yes. We cover strategy, page structure, launch and backer support on Makuake and Kickstarter. Most brands then continue with us into retail and PR, but that is your call.
Yes. Through our group company, Triangle LLC, we trade directly with major electronics retailers such as Bic Camera and Yodobashi Camera, and we run Amazon, Rakuten and official stores. Logistics is handled with our partner warehouse, SBL.
AI voice recorders, XR glasses, smart rings, projectors, open-ear earbuds, 3D scanners, pet appliances, office furniture, home appliances and more, mostly in gadgets and consumer electronics.
We quote individually based on your brand and the scope you want covered. Initial consultation and advice are free. Creator, media and ad spend are billed at cost.
Yes. We support Japanese brands with crowdfunding, PR and retail as well.
Brand names, our full track record, media coverage, pricing and AI tool details are on the members’ page. We share the login with everyone who gets in touch.
Send us your product deck. We will reply with a free first take on your opportunity in Japan.
info@saza.tokyo